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Why did Google Wave fail to get significant user adoption?

28th December 2010

My answer to Why did Google Wave fail to get significant user adoption? on Quora

When Wave first launched, individual Waves didn’t have a URL. This made it impossible to link to them from outside of Wave—people were having to say “log in to Wave, then search for X”. If you can’t link to something on the internet, it may as well not exist.