Simon Willison’s Weblog

In which case have you seen a non-tech sole founder rise to build a sustainable great company without a tech co-founder? How can this work? What are the steps/advice you would give to the non-tech founder?

20th November 2013

My answer to In which case have you seen a non-tech sole founder rise to build a sustainable great company without a tech co-founder? How can this work? What are the steps/advice you would give to the non-tech founder? on Quora

ZeroCater is my absolute favourite example of this. The solo founder, Arram Sabeti, started the company by running it manually using a spreadsheet. He only got a technical co-founder involved at the point when just running billing was taking him over 20 hours of manual work a week.

Here’s a great write-up of his experience: From Selling Scoops Of Ice Cream To Founding ZeroCater | TechCrunch