There's also a huge population of "admins," who as you might guess, administer an organization's salesforce account & data. These folks often start out as office managers or other clerical types, who are handed this responsibility because nobody else wants to do it. Here's where it gets interesting. Admin ➡️ WYSIWYG customizer ➡️ occasional coder ➡️ full time dev is a real pipeline into software development that folks often with just high school degrees are actually taking. This isn't just a narrative pushed by salesforce marketing; I'm meeting these people. They say things like "I love salesforce, it changed my life" with disarming sincerity.
Recent articles
- Highlights from my appearance on the Data Renegades podcast with CL Kao and Dori Wilson - 26th November 2025
- Claude Opus 4.5, and why evaluating new LLMs is increasingly difficult - 24th November 2025
- sqlite-utils 4.0a1 has several (minor) backwards incompatible changes - 24th November 2025