So Fishing Times’s ad department is selling access to the prime Fishing Times readership. But the Data Lords can say, ‘we can show your ad just to Fishing Times readers when they’re on Facebook, or on some meme site, on the Times or TPM or really anywhere.’ Because the Data Lords have the data and they can track and target you. The publication’s role as the gatekeeper to an audience is totally undercut because the folks who control the data and the targeting can follow those readers anywhere and purchase the ads at the lowest price.
Recent articles
- AI assisted search-based research actually works now - 21st April 2025
- Maybe Meta's Llama claims to be open source because of the EU AI act - 19th April 2025
- Image segmentation using Gemini 2.5 - 18th April 2025