3rd December 2020
The value of a product is the number of problems it can solve divided by the amount of complexity the user needs to keep in their head to use it. Consider an iPhone vs a standard TV remote: an iPhone touchscreen can be used for countless different functions, but there's very little to remember about how it works (tap, drag, swipe, pinch). With a TV remote you have to remember what every button does; the more things you can use the remote for, the more buttons it has. We want to create iPhones, not TV remotes.
Recent articles
- My fireside chat about agentic engineering at the Pragmatic Summit - 14th March 2026
- Perhaps not Boring Technology after all - 9th March 2026
- Can coding agents relicense open source through a “clean room” implementation of code? - 5th March 2026