I’ve often joked with other internet culture reporters about what I call the “normie tipping point.” In every emerging internet trend, there is a point at which “normies” — people who don’t spend all day online, and whose brains aren’t rotted by internet garbage — start calling, texting and emailing us to ask what’s going on. Why are kids eating Tide Pods? What is the Momo Challenge? Who is Logan Paul, and why did he film himself with a dead body?
The normie tipping point is a joke, but it speaks to one of the thorniest questions in modern journalism, specifically on this beat: When does the benefit of informing people about an emerging piece of misinformation outweigh the possible harms?
Recent articles
- Claude Sonnet 4.5 is probably the "best coding model in the world" (at least for now) - 29th September 2025
- I think "agent" may finally have a widely enough agreed upon definition to be useful jargon now - 18th September 2025
- My review of Claude's new Code Interpreter, released under a very confusing name - 9th September 2025