Search engines don’t care!
21st November 2002
I’ve suspected this for ages, but finally it can be categorically announced that search engines just don’t care about the meta keywords attribute. The only major engine that still notices it is Inktomi, and even they treat it as a very low priority. Finally something concrete to refer people who still demand meta tags to. The description tag is still occasionally worth adding though.
More recent articles
- Highlights from my appearance on the Data Renegades podcast with CL Kao and Dori Wilson - 26th November 2025
- Claude Opus 4.5, and why evaluating new LLMs is increasingly difficult - 24th November 2025
- sqlite-utils 4.0a1 has several (minor) backwards incompatible changes - 24th November 2025