Search engines don’t care!
21st November 2002
I’ve suspected this for ages, but finally it can be categorically announced that search engines just don’t care about the meta keywords attribute. The only major engine that still notices it is Inktomi, and even they treat it as a very low priority. Finally something concrete to refer people who still demand meta tags to. The description tag is still occasionally worth adding though.
More recent articles
- Notes on the xAI/Anthropic data center deal - 7th May 2026
- Live blog: Code w/ Claude 2026 - 6th May 2026
- Vibe coding and agentic engineering are getting closer than I'd like - 6th May 2026