Marketing for Geeks
9th July 2003
This is excellent: Marketing for Geeks, a series of articles (three at the moment) by Eric Sink. I’ve never really been interested in marketing but Eric got me hooked with geek friendly examples such as Paint Shop Pro and CityDesk and I ended up learning a great deal. The writing style is similar to that of Joel Spolsky, so if you enjoy Joel on Software you’ll certainly enjoy this.
More recent articles
- OpenAI’s accidental cyberattack against Hugging Face is science fiction that happened - 22nd July 2026
- A Fireside Chat with Cat and Thariq from the Claude Code team - 21st July 2026
- Kimi K3, and what we can still learn from the pelican benchmark - 16th July 2026