Simon Willison’s Weblog

Evangelism is WAR

16th June 2003

Evangelism is WAR is a fascinating account (actually, the first chapter of an upcoming book) of the principles behind Technical Evangelism at Microsoft and the methods they use to establish their platforms as the dominant players. It’s author is James Plamondon, who worked at Microsoft as a Technical Evangelist for 8 years. It’s a great read, and it’s also entertaining to see developers and customers referred to as “pawns” throughout. Found via a link on the Mozilla Tech Evangelism site.