Simon Willison’s Weblog

How to beat Google, part 1. Rich Skrenta with 12 steps to taking on Google in the search engine space, including some great insights in to smart UI design.

Posted 27th March 2007 at 12:02 am

Recent articles

My Lethal Trifecta talk at the Bay Area AI Security Meetup - 9th August 2025
The surprise deprecation of GPT-4o for ChatGPT consumers - 8th August 2025
GPT-5: Key characteristics, pricing and model card - 7th August 2025

google 378 rich-skrenta 7 search-engines 37 ui 26

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