Simon Willison’s Weblog

How to beat Google, part 1. Rich Skrenta with 12 steps to taking on Google in the search engine space, including some great insights in to smart UI design.

Posted 27th March 2007 at 12:02 am

Recent articles

Adding dynamic features to an aggressively cached website - 28th January 2026
ChatGPT Containers can now run bash, pip/npm install packages, and download files - 26th January 2026
Wilson Lin on FastRender: a browser built by thousands of parallel agents - 23rd January 2026

google 395 rich-skrenta 7 search-engines 37 ui 26

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