Simon Willison’s Weblog

How to beat Google, part 1. Rich Skrenta with 12 steps to taking on Google in the search engine space, including some great insights in to smart UI design.

Posted 27th March 2007 at 12:02 am

Recent articles

V&A East Storehouse and Operation Mincemeat in London - 27th August 2025
The Summer of Johann: prompt injections as far as the eye can see - 15th August 2025
Open weight LLMs exhibit inconsistent performance across providers - 15th August 2025

google 380 rich-skrenta 7 search-engines 37 ui 26

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