Simon Willison’s Weblog

27th March 2007 - Link Blog

How to beat Google, part 1. Rich Skrenta with 12 steps to taking on Google in the search engine space, including some great insights in to smart UI design.

Posted 27th March 2007 at 12:02 am

Recent articles

Gemini 3.5 Flash: more expensive, but Google plan to use it for everything - 19th May 2026
The last six months in LLMs in five minutes - 19th May 2026
Notes on the xAI/Anthropic data center deal - 7th May 2026

This is a link post by Simon Willison, posted on 27th March 2007.

google 409 rich-skrenta 7 search-engines 37 ui 26

Monthly briefing

Sponsor me for $10/month and get a curated email digest of the month's most important LLM developments.

Pay me to send you less!

Sponsor & subscribe