Imaginary numbers. “We would like to back up our survey with an equation from an expert to work out which celebrity has the sexiest walk, with theory behind it”—Ben Goldacre provides inside information on how PR firms invent science to back up their campaigns.
Recent articles
- Olmo 3 is a fully open LLM - 22nd November 2025
- Nano Banana Pro aka gemini-3-pro-image-preview is the best available image generation model - 20th November 2025
- How I automate my Substack newsletter with content from my blog - 19th November 2025