Lessons from mySociety conversion tracking. Neat trick: show the user a “subscribe” form with their e-mail address pre-filled for them and there’s a much higher chance that they’ll click the button.
Recent articles
- Olmo 3 is a fully open LLM - 22nd November 2025
- Nano Banana Pro aka gemini-3-pro-image-preview is the best available image generation model - 20th November 2025
- How I automate my Substack newsletter with content from my blog - 19th November 2025