Simon Willison’s Weblog

17th March 2008 - Link Blog

Lessons from mySociety conversion tracking. Neat trick: show the user a “subscribe” form with their e-mail address pre-filled for them and there’s a much higher chance that they’ll click the button.

Posted 17th March 2008 at 2:12 am

Recent articles

Hello Python 3.15, goodbye 3.10, and now I can use 3.11 - 12th October 2026
A new feature for my blog, built using my voice - 9th October 2026
Claude Haiku 5.5 - 7th October 2026
We're going to need default hard budget caps on pretty much everything - 3rd October 2026

This is a link post by Simon Willison, posted on 17th March 2008.

conversions 1 email 35 marketing 19 mysociety 13

Monthly briefing

Sponsor me for $10/month and get a curated email digest of the month's most important LLM developments.

Pay me to send you less!

Sponsor & subscribe