28th September 2009
Look at Sony, or Microsoft, or Google, or anyone. They still don't get it. They're still out there talking about chips, or features, or whatever. Or now they're all hot for design. But they think design means making pretty objects. It doesn't. It means making a system of pieces that all work together seamlessly. It's not about calling attention to the technology. It's about making the technology invisible.
Recent articles
- My fireside chat about agentic engineering at the Pragmatic Summit - 14th March 2026
- Perhaps not Boring Technology after all - 9th March 2026
- Can coding agents relicense open source through a “clean room” implementation of code? - 5th March 2026