28th September 2009
Look at Sony, or Microsoft, or Google, or anyone. They still don't get it. They're still out there talking about chips, or features, or whatever. Or now they're all hot for design. But they think design means making pretty objects. It doesn't. It means making a system of pieces that all work together seamlessly. It's not about calling attention to the technology. It's about making the technology invisible.
Recent articles
- The Axios supply chain attack used individually targeted social engineering - 3rd April 2026
- Highlights from my conversation about agentic engineering on Lenny's Podcast - 2nd April 2026
- Mr. Chatterbox is a (weak) Victorian-era ethically trained model you can run on your own computer - 30th March 2026