28th September 2009
Look at Sony, or Microsoft, or Google, or anyone. They still don't get it. They're still out there talking about chips, or features, or whatever. Or now they're all hot for design. But they think design means making pretty objects. It doesn't. It means making a system of pieces that all work together seamlessly. It's not about calling attention to the technology. It's about making the technology invisible.
Recent articles
- We're going to need default hard budget caps on pretty much everything - 3rd October 2026
- OpenAI DevDay 2026 live blog - 29th September 2026
- 2026 in LLMs (so far) - 27th September 2026