Simon Willison’s Weblog

The science of the hashtag. Interesting analysis of how the #lessambitiousmovies hash tag took off thanks to retweets from a couple of key users with very creative followers.

Posted 14th January 2011 at 4:02 am

Recent articles

My review of Claude's new Code Interpreter, released under a very confusing name - 9th September 2025
Recreating the Apollo AI adoption rate chart with GPT-5, Python and Pyodide - 9th September 2025
GPT-5 Thinking in ChatGPT (aka Research Goblin) is shockingly good at search - 6th September 2025

memes 3 twitter 160 recovered 213 hashtags 1

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