Simon Willison’s Weblog

The science of the hashtag. Interesting analysis of how the #lessambitiousmovies hash tag took off thanks to retweets from a couple of key users with very creative followers.

Posted 14th January 2011 at 4:02 am

Recent articles

GPT-5: Key characteristics, pricing and model card - 7th August 2025
OpenAI's new open weight (Apache 2) models are really good - 5th August 2025
ChatGPT agent's user-agent - 4th August 2025

memes 3 twitter 160 recovered 213 hashtags 1

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