Your Web, Half a Second Sooner. Google AdSense now serves a tiny bit of JavaScript that loads everything else in a dynamically populated iframe, thus avoiding blocking the rest of the page load. It’s about time online advertising providers started taking page performance seriously.
Recent articles
- Highlights from my appearance on the Data Renegades podcast with CL Kao and Dori Wilson - 26th November 2025
- Claude Opus 4.5, and why evaluating new LLMs is increasingly difficult - 24th November 2025
- sqlite-utils 4.0a1 has several (minor) backwards incompatible changes - 24th November 2025