Simon Willison’s Weblog

What are good ways to rewrite a social network and still keep old users?

2nd September 2013

My answer to What are good ways to rewrite a social network and still keep old users? on Quora

Don’t rewrite. If you’re going for a major overhaul, do it in as many small steps as possible. Massive rewrites are a great way to completely kill all forward motion on your product.