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What systems/software are absolutely worth purchasing for a solidly funded e-commerce startup?

22nd September 2013

My answer to What systems/software are absolutely worth purchasing for a solidly funded e-commerce startup? on Quora

I’d use a small fraction of that budget for relevant SaaS subscriptions—things like www.kissmetrics.com or www.mixpanel.com for user analytics, www.moz.com or www.ginzametrics.com for SEO reporting, or www.geckoboard.com for building a custom dashboard.

The great thing about SaaS is that you can stop paying for it if it doesn’t work out, rather than burning a ton of money upfront and the realising the software doesn’t work for your needs.