Simon Willison’s Weblog

Facebook Is the 'Zombie Internet'. Ever since Facebook started to become infested with weird AI-generated images of shrimp Jesus - with thousands of comments and likes - I've been wondering how much of that activity is real humans as opposed to yet more bots.

Jason Koebler has been on the Facebook AI slop beat for a while. In this superb piece of online investigative reporting he dives deep into an attempt to answer that question, using multiple Facebook burner accounts and contacting more than 300 users who have commented on that kind of image.

I endlessly tried to talk to people who commented on these images, but I had no luck at all. Over the course of several months, I messaged 300 people who commented on bizarre AI-generated images, which I could only do 20 or so at a time before Facebook stopped letting me send messages for several hours. I also commented on dozens of images myself, asking for any human who had also commented on the image to respond to me. Across those hundreds of messages, I got four total responses.

Jacob also talked to Khan Schoolcraft, a moderator of the Um, isn’t that AI? group, who said:

In my experience, the supermajority of engagement on viral AI Facebook pages is just as artificially-generated as the content they publish. When exploring their comment sections, one will often see hundreds of bot-like comments interspersed with a few ‘real’ people sounding the alarm to no avail. [...]

Whether it's a child transforming into a water bottle cyborg, a three-armed flight attendant rescuing Tiger Jesus from a muddy plane crash, or a hybrid human-monkey baby being stung to death by giant hornets, all tend to have copy+pasted captions, reactions & comments which usually make no sense in the observed context.