Apple’s terminology distinguishes between “personal intelligence,” on-device and under their control, and “world knowledge,” which is prone to hallucinations – but is also what consumers expect when they use AI, and it’s what may replace Google search as the “point of first intent” one day soon.
It’s wise for them to keep world knowledge separate, behind a very clear gate, but still engage with it. Protects the brand and hedges their bets.
Recent articles
- The Summer of Johann: prompt injections as far as the eye can see - 15th August 2025
- Open weight LLMs exhibit inconsistent performance across providers - 15th August 2025
- LLM 0.27, the annotated release notes: GPT-5 and improved tool calling - 11th August 2025