Simon Willison’s Weblog

One of the things we did all the time at early GitHub was a two-step ship: basically, ship a big launch, but days or weeks afterwards, ship a smaller, add-on feature. In the second launch post, you can refer back to the initial bigger post and you get twice the bang for the buck.

This is even more valuable than on the surface, too: you get to split your product launch up into a few different pieces, which lets you slowly ease into the full usage — and server load — of new code.

— Zach Holman, in 2018