The cost to use a given level of AI falls about 10x every 12 months, and lower prices lead to much more use. You can see this in the token cost from GPT-4 in early 2023 to GPT-4o in mid-2024, where the price per token dropped about 150x in that time period. Moore’s law changed the world at 2x every 18 months; this is unbelievably stronger.
— Sam Altman, Three Observations
Recent articles
- My Lethal Trifecta talk at the Bay Area AI Security Meetup - 9th August 2025
- The surprise deprecation of GPT-4o for ChatGPT consumers - 8th August 2025
- GPT-5: Key characteristics, pricing and model card - 7th August 2025