14th March 2025 - Link Blog
Something Is Rotten in the State of Cupertino. John Gruber's blazing takedown of Apple's failure to ship many of the key Apple Intelligence features they've been actively promoting for the past twelve months.
The fiasco here is not that Apple is late on AI. It's also not that they had to announce an embarrassing delay on promised features last week. Those are problems, not fiascos, and problems happen. They're inevitable. [...] The fiasco is that Apple pitched a story that wasn't true, one that some people within the company surely understood wasn't true, and they set a course based on that.
John divides the Apple Intelligence features into the ones that were demonstrated to members of the press (including himself) at various events over the past year compared to things like "personalized Siri" that were only ever shown as concept videos. The ones that were demonstrated have all shipped. The concept video features are indeterminably delayed.
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