Simon Willison’s Weblog

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1 item tagged “branddropping”

2008

How Companies Pay Artists to Include Brands in Lyrics. “We just feel that if it’s a product that’s admired by the artist and fits his/her image, we now have the capability of leveling out the playing field and making things financially beneficial for all parties involved.” Charming.

# 20th September 2008, 12:16 pm / branddropping, marketing, music