9 posts tagged “copywriting”
2025
Copywriters reveal how AI has decimated their industry. Brian Merchant has been collecting personal stories for his series AI Killed My Job - previously covering tech workers, translators, and artists - and this latest piece includes anecdotes from 12 professional copywriters all of whom have had their careers devastated by the rise of AI-generated copywriting tools.
It's a tough read. Freelance copywriting does not look like a great place to be right now.
AI is really dehumanizing, and I am still working through issues of self-worth as a result of this experience. When you go from knowing you are valuable and valued, with all the hope in the world of a full career and the ability to provide other people with jobs... To being relegated to someone who edits AI drafts of copy at a steep discount because “most of the work is already done” ...
The big question for me is if a new AI-infested economy creates new jobs that are a great fit for people affected by this. I would hope that clear written communication skills are made even more valuable, but the people interviewed here don't appear to be finding that to be the case.
2024
The people who are most confident AI can replace writers are the ones who think writing is typing.
We're adding the human touch, but that often requires a deep, developmental edit on a piece of writing. The grammar and word choice just sound weird. You're always cutting out flowery words like 'therefore' and 'nevertheless' that don't fit in casual writing. Plus, you have to fact-check the whole thing because AI just makes things up, which takes forever because it's not just big ideas. AI hallucinates these flippant little things in throwaway lines that you'd never notice. [...]
It's tedious, horrible work, and they pay you next to nothing for it.
2023
The AI Writing thing is just pivot to video all over again, a bunch of dead-eyed corporate types willing to listen to any snake oil salesman who offers them higher potential profits. It'll crash in a year but scuttle hundreds of livelihoods before it does.
I literally lost my biggest and best client to ChatGPT today. This client is my main source of income, he’s a marketer who outsources the majority of his copy and content writing to me. Today he emailed saying that although he knows AI’s work isn’t nearly as good as mine, he can’t ignore the profit margin. [...] Please do not think you are immune to this unless you are the top 1% of writers. I just signed up for Doordash as a driver. I really wish I was kidding.
2022
Before May 2021, the master key in MetaMask was called the “Seed Phrase”. Through user research and insights from our customer support team, we have concluded that this name does not properly convey the critical importance that this master key has for user security. This is why we will be changing our naming of this master key to “Secret Recovery Phrase”. Through May and June of 2021, we will be phasing out the use of “seed phrase” in our application and support articles, and eventually exclusively calling it a “Secret Recovery Phrase.” No action is required, this is only a name change. We will be rolling this out on both the extension and the mobile app for all users.
2020
While copywriting is used to persuade a user to take a certain action, technical writing exists to support the user and remove barriers to getting something done. Good technical writing is hard because writers must get straight to the point without losing or confusing readers.
2009
“By installing Java, you will be able to experience the power of Java”. Wow, that’s some bad copy.
2008
Unfortunately, we're not cool enough to run on your OS yet. We really wish we had a version of Photosynth that worked cross platform, but for now it only runs on Windows.