Simon Willison’s Weblog

Tell-a-Friend: Leverage Word of Mouth Marketing. I’d love to know how they intend to stop this free widget from becoming the world’s most popular spam proxy. And of course, they abuse the password anti-pattern despite the existence of safe API alternatives to address book scraping.

# 20th September 2008, 12 pm / tellafriend, spam

The law behind “tell a friend” services. Useful guide based on UK law, updated in July 2008.

# 28th July 2008, 10:49 am / spam, law, marketing, tellafriend, uklaw, viralmarketing