Monday, 29th December 2025
Jevons paradox is coming to knowledge work. By making it far cheaper to take on any type of task that we can possibly imagine, we’re ultimately going to be doing far more. The vast majority of AI tokens in the future will be used on things we don't even do today as workers: they will be used on the software projects that wouldn't have been started, the contracts that wouldn't have been reviewed, the medical research that wouldn't have been discovered, and the marketing campaign that wouldn't have been launched otherwise.
— Aaron Levie, Jevons Paradox for Knowledge Work